Franco Acocella · Rosario, Argentina

LET'S MAKE THINGS REAL.

I enter unfamiliar systems, understand them fast, find where the opportunity lives — and move without waiting for a full team or a perfect plan.

Industrial Engineering + MBA · Thinking partner for LATAM founders & operatorsLet's get in the room →
The range

The industry matters less than the problem.

The process

How I work. Every time.

Five moves. Different domain every time, same sequence. This is what it looks like from the inside.

00
ENTER

It starts with a conversation.

You bring the domain. I bring the questions. We find where the problem actually lives — not where it appears to be. Discomfort is the signal that something interesting is there.

00
UNDERSTAND

The real problem hiding inside.

Most people solve the obvious problem. The interesting one is always a layer deeper — and finding it is more than half the work. I map the system before I touch it.

00
BUILD

Something that actually functions.

Not a deck, not a spec. A thing that works and that people use. The kind you can put in front of someone by Friday — and watch them respond to it in real time.

00
PLAN

Business model. GTM. Revenue logic.

If it works, it has to go somewhere. I map the path from prototype to market — pricing, positioning, the first hundred customers, the launch sequence. Strategy that can actually be executed.

00
LAUNCH

Fast. Then iterate. Go again.

The first version is a hypothesis. Every launch is the start of the next one. I don't wait for perfect — I move, learn from what's real, and adjust. That's where most people slow down. I speed up.

Who I work with.

Founders at pre-seed and seed who need someone to think through the problem with them — and actually ship something by the end of the week.

Operators at SMEs who know their business is breaking somewhere and need a clear view of why, and what to build instead.

Accelerators and investors in LATAM who need someone embedded on the ground — not advising from a deck.

If you're building something and need a thinking partner who can also execute, let's talk.

Let's talk

Let's get in the room.